Digital Marketing/Analytics/Intelligence Professional
A success-driven Google Adwords Certified and Google Analytics Certified Digital Marketing Professional with 8 Years Experience including Interactive Project Development & Management with Strong Skills in Creative Thinking, Customer Intelligence,Research, and User Behavior Approach in interactive digital marketing including project management, site optimization – SEO/SEM and web analytics, with over six years of marketing management within entrepreneurial companies as well as multi-billion dollar global enterprises Fortune 500 companies.
Developed ability to provide efficient solutions through strategic planning and a focus on creative approaches to problem solving. Excellent oral and written communication skills. Expertise in building brand equity, creating partnerships, and expanding customer base, by blending strategic business development practices and driving results through clear, actionable and choreographed business plans.
Certifications:
1) Google Adwords Certified
2) Google Analytics Certified
3) Microsoft Accredited Advertising Professional
4) Ace Site Catalyst Certified
Skills:
Internet Marketing Skills: Web Analytics & Reporting, Customer Intelligence, Text Analytics,Search Engine Marketing (Google™ AdWords®, Yahoo!® PPC, & SEO natural search,), Facebook Advertising.
Online Media Planning, Web Development Consultation, E-commerce Design Consulting,Keyword Search, Marketing Content Creation, SEO Content Creation, Online Marketing Sales Proposals and Collaterals, and Competitive Research
Technical Skills:
HTML,Dreamweaver,Wordpress,Python,CuteFTP,iBusinessPromoter,Keyword Elite,Xenu, Microsoft Webmatrix, IIS SEO Tool, Report Builder,Sphinx Search Server, Python.
Platforms used for SEM: Sokrati, Marin, Adcenter, Adwords.
Platforms used for Analytics: Omniture Site Catalyst (v14,V15),Report Builder, Google Analytics, Piwik,Awstat, Clarabridge(Text Analytics).
Affiliates and Publisher Network: Tyroo,VCommission, Yahoo, Rediff, Tribal Fusion etc
Achievments: (To Name a Few, apart from professional targets and achievments)
Core Competencies
| Strategic and Service Line Planning | Multi-Site Service Operations Management | New Product/Service Innovation |
| Critical Thinking and Problem Solving | Educated from Top Tier Institutes. | Complex Program and Project Management |
| Building Client and Other Relationships
Collaborating Across Boundaries |
Digital Marketing
Organizational Restructuring/Alignment |
Work Flow Design and Process
Reengineering |
| Persuasive Communication
Education/Knowledge Management Social Media |
Change Management
Talent Development and Mentoring Teams Web Analytics & Reporting |
Leveraging Technology to Optimize the Client Experience and Business Results
Search Engine Optimization
|
Industry Expertise: Software, Telecommunications, Ecommerce, Internet/Information Services Professional Services and Business Intelligence Shipping Industry. Mobile Applications.